Elevate your member experience with top wellness fitness trends
Elevate member experience with wellness trends
Gym enthusiasts are always on the lookout for innovative ways to enhance their fitness journeys. In recent years, a shift towards holistic wellness has taken the fitness industry by storm.
Today, we will explore the top wellness fitness trends specifically catered to gym-goers, offering you a chance to elevate your gym experience like never before.
Group fitness with a wellness twist
Group fitness classes have long been a staple at gyms, but now they have evolved to incorporate elements of wellness. Expect to see classes like yoga fusion, Pilates barre, and HIIT yoga, which blend strength, cardio, and mindful movement.
These classes not only offer a challenging workout but also help improve flexibility, body awareness, and mental focus. This can be replicated in on-demand content, too. Why not create a wellness space on your app?
High-tech wellness equipment
Gyms are embracing technology to take wellness fitness routines to the next level. Tech-enabled equipment such as heart rate monitors, activity trackers, and smart mirrors with virtual trainers provide you with real-time feedback, personalized workouts, and data-driven insights. Maximise your members’ workout efficiency and track their progress seamlessly using these cutting-edge tools.
Recovery and regeneration zones
Recognising the importance of rest and recovery, gyms are creating dedicated spaces for post-workout relaxation and rejuvenation.
These wellness zones offer amenities like foam rollers, stretching mats, and recovery tools to help enhance muscle recovery and reduce post-exercise soreness. Take advantage of these areas to promote better overall well-being and optimise your customer’s gym sessions.
Mindfullness spaces
Gyms are now incorporating designated mindfulness spaces to facilitate mental well-being. These areas provide a peaceful environment for meditation, breathing exercises, and stress reduction. Here, your members can step away from the intensity of their workout and dedicate time to centre themselves, allowing for a deeper mind-body connection and a greater sense of overall wellness.
Wellness workshops and events
Gyms are expanding their offerings beyond equipment and classes by hosting wellness workshops and events. These educational sessions cover various topics such as nutrition, stress management, sleep optimisation, and mindfulness practices.
By attending these events, your members can expand their knowledge, receive expert guidance, and connect with like-minded individuals. Don’t forget to work these events into your marketing calendar. You can use your app, not only as a booking tool, but also as one of your communication methods.
With wellness fitness trends taking over the fitness landscape, gyms are evolving to meet the needs of their members. Embracing these trends presents a wonderful opportunity to elevate your member experience.
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Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
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Innovatise was founded in 2011 and was added to the Clubessential Holdings portfolio of companies in 2022.
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