Enhancing Member Engagement: Laura Cross Discusses PureGym Switzerland’s myFitApp Transformation
5. November 2024
Recently, we had an insightful conversation with Laura Cross, IT Project Manager at PureGym, regarding the transformative project undertaken by PureGym Switzerland to enhance their member journey through myFitApp.
In a strategic shift, PureGym Switzerland transitioned to utilizing Exerp’s club management software, with a focus on integrating and leveraging Exerp’s Mobile Member App, powered by myFitApp.
Reflecting on the benefits of the app, Laura expressed, “Upgrading to myFitApp with Exerp allows us to engage more effectively with our members. The access control functionality not only enhances member interaction but also incentivizes members to download and utilize the app.”
To gain deeper insights into PureGym Switzerland’s innovative approach to member engagement through myFitApp, delve into the complete interview below.
How are you using the Exerp Mobile Member App powered by myFitApp?
How does the Exerp Mobile Member App compare to your legacy system?
Why did you decide to implement myFitApp’s Access Control solution?
What are the benefits of Access Control?
How has the Access Control solution been adopted at PureGym Switzerland?
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Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
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Innovatise was founded in 2011 and was added to the Clubessential Holdings portfolio of companies in 2022.
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