myFitApp Blog

Who is Everyone Active? Everyone Active, the UK’s leading operator of leisure, gym, swim, and activities facilities, has over 230 centres nationwide. Founded in 1987 and operating under the umbrella of Sports and Leisure Management Ltd, EA is the longest-established...

As we approach 2025, the world of fitness is evolving at a rapid pace, driven by technological advancements, changing consumer preferences, and a greater focus on holistic wellbeing.   In this blog, we’ll delve into the fitness trends that are expected to shape the...

Read our product update for all the latest changes to myFitApp. These changes cover updates in September, October and November 2024. This month’s update brings the option to login to the app (using LMS credentials), plus favicons have been added to the browser of each Cockpit.

Read our product update for all the latest changes to myFitApp. This month’s update brings exciting emoji additions in Marketing Automation and Gamification. Plus find out about booked for linked members which has now been launched for Gladstone customers. This means users no longer have to log out and back in again to make bookings for others.

Read our product update for all the latest changes to myFitApp. This month’s update brings exciting emoji additions in Marketing Automation and Gamification. Plus find out about booked for linked members which has now been launched for Gladstone customers. This means users no longer have to log out and back in again to make bookings for others.

Read our product update for all the latest changes to myFitApp. This month’s update brings exciting Marketing Automation interface revamp. We’ve built this campaign type on a new engine which means your push messages will be sent quicker than ever! Plus, you now have the ability to hide staff login from the slide out menu in your app.

Read the latest product update for recent changes to myFitApp. This month’s update brings a very exciting new product – Gamification. You can motivate and reward your app users for behaviours completed within the app. Also, if you are an Xn Leisure customer, you can now take advantage of our Access Control solution for smartphone gym and activity/class entry.

For the third consecutive year, we are thrilled to announce our collaboration with Elevate, the UK’s premier trade show dedicated to physical activity, fitness, and sports therapy. myFitApp will provide their app for important communication and show information, prize draws and competitions.

To enhance the member experience, Places Leisure needed a new app and decided to partner with myFitApp, the all-in-one member app solution. Read about the partnership here.

Read the latest product update for all the recent changes to myFitApp. This month’s update brings an exciting new feature for Legend customers – you can now offer bookings for ticketed classes, guests and members of your contact group. Plus, find out about the MAU stats to widen your business reporting.

In this blog post, we will share some top tips on how to make the most of your app. Whether you’re a gym owner, fitness manager, or marketing enthusiast, these tips will help you optimise your customer experience.

In today’s fast-paced and technology-driven fitness industry, ensuring the safety and convenience of members is a top priority for fitness facilities. Learn how access control can revolutionise your facility.

Read our product update for all the latest changes to myFitApp. This month’s update brings exciting additional reporting capabilities with Monthly Active Users now available in the Cockpit. Plus, an update on minimum iOS version uplift, enhancing your app’s performance.

Motivating and engaging gym members increases retention rates and fosters loyalty. We discuss 5 ways to encourage your customers to stay committed to their fitness goals and keep their membership.

In recent years, a shift towards holistic wellness has taken the industry by storm. We explore the top wellness trends, offering you a chance to elevate your gym experience.

This month’s update brings exciting improvements to Marketing Automation, along with the introduction of a brand new product – in-app Campaigns! Discover all the enhancements and additions that will enhance your marketing efforts.

Fitness trends are constantly changing, and the industry is always looking for new ways to engage the consumer. It can be difficult to keep up with all the latest trends, but we’ve got you covered! In this blog post, we look at some of the top fitness trends in 2024.

The festive season is upon us, and we’re counting down the days until Christmas!  Why not use your app as a marketing tool over the festive period. With our wide variety of solutions, this article will give you some ideas to support your December marketing plans.

These release notes will inform you of all the newest features in the app for November. This month’s update includes some updates to access control messaging, as well as the update to social module, X (formerly Twitter).

The integration with XN Leisure Management Software will enable customers to offer their customers a fully customisable app solution to enhance their member journey. Read about the benefits of this new integration.

Discover the new releases and updates for October in myFitApp. These release notes will inform you of all the newest features in the app. This months update includes some updates to account deletion in the cockpit as well as a merge fields feature for MA.

A branded member app is a great way for your club to engage with its members in a meaningful way. It’s also a good way for your members to feel in touch with your centre and brand too. In this blog we look at what makes a great app.

These release notes will inform you of all the newest features in the app. This months update includes: Booking and spaces logic, the launch of Access Control and Marketing Automation campaigns as well as some account deletion enhancements.

Read the new releases for August in myFitApp. These release notes will inform you of all the newest features in the app. This months update includes: supporting an additional language, new data points for Access Control reports, waitlist alerts with Marketing Automation+ and more.

According to statistics, up to 80% of new gym members don’t use their membership regularly after six months. Find out the main reasons people stop using a fitness centre or gym and read tips on how to prevent these problems from happening.

In this day and age, it’s essential for educational facilities to embrace technology. Not only does this help you stay connected with students, but it also provides a way for you to better manage your facility’s resources. That’s where mobile apps come in!

With rising costs, inflation and increasing demands of members, we’ve looked at some ways you can save your gym, leisure centre or health club money.

From reducing fraudulent entries, to creating new revenue streams – check out our ideas, there’s no better time to save costs!

To meet sustainability commitments, myFitApp will replace the traditional printed show guide. The App allows visitors access to everything they need, from the Elevate full programme, to event information. It also opens up marketing opportunities for exhibitors.

We are delighted to announce our first customers in USA. Partnering with ClubReady, we have launched eight new clubs – TITLE Boxing, Pulse Performance, Vital Stretch, Box Union Studio, Power 4 Pilates, Twisted Cycle, VP Fitness and XGT Fitness. They have all gone live with their new Branded Member Apps.

In 2022, the University of Bristol, Legend and myFitApp teams partnered on a project to roll out single sign on for their App. Read the case study to find out how this worked and what the results were for the University and their 6,000 paying members.

From apps that track your progress to plans for healthy eating, mobile gym applications make it easier for us all to stay active by providing support wherever we go. If you don’t have a digital fitness offering, here’s why you should…

Are you looking for ways to add value for your members & stay ahead of the competition? Do you want an irresistible offer for prospective customers whilst ensuring that current customers stay happy? We’ve put together some ways to help.

2023 will be a big year for fitness, the biggest changes in the industry will be driven by trends like new and better technology, more focus on mental health, and increased access to information about how our bodies work. Here are some things you should know about these trends so that you can stay ahead of your competitors!

The GLL Better UK app has been downloaded over 2 million times since it was launched three years ago. We took some time to speak to Steve Ward at GLL, to reflect on his experience with Innovatise’s myFitApp platform. Read the interview here.

Winter can present all sorts of challenges. You need to be prepared for club closures, or changes to your timetable. In this digital age, it’s possible for you to communicate with members ahead of time so they can plan accordingly.

One in three Brits (33%) suffer from gymtimidation and fear feeling out of place in the gym. We’ve got some ideas on how you can target your members who might have gymtimidation, and support them on their journey to becoming more confident in your gym or leisure centre.  

If you don’t already offer an at home digital fitness option to your members, you should. The world of fitness is always changing, with more and more people opting for a combination of at home workouts and in-club training. We’ve put together 7 reasons why it is so important.

If you’re looking for ways to increase your gym membership sales, then this article is for you. In it, we’ll cover everything from understanding your unique selling point (USP) to using our Lead Generation module to make the process as simple for you and your customers as possible.

When designing an app for your fitness business, you may be wondering what the best approach is. There are no hard and fast rules – but we’ve put together some ideas that might help. Read our blog to find out where to start and what to consider.

We are delighted to announce our partnership with ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, to offer our open, flexible, independent, mobile marketing platform, myFitApp, to the fitness industry.

To meet sustainability commitments, myFitApp will replace the traditional printed show guide. The App allows visitors access to everything they need, from the Elevate full programme, to event information. It also opens up marketing opportunities for exhibitors.

We’re coming to a city near you! We are delighted to be offering three UK Roadshow events, this July. There’s a packed agenda with plenty of opportunities to chat to our team in person and meet other operators using our solution. Spaces are limited and will fill quickly, so be sure to register early!

Find out how myFitApp is leading the way in revolutionising gym’s and leisure centre’s digital strategy. Access Control uses the member’s smartphone as an alternative way to enter & check-into the gym or register attendance, quickly and easy with just one tap or scan from their phone.

We are delighted to have been chosen as the Mind Body Boost project App provider. The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs, Mind Body Boost decided they needed an app…

Looking to improve member communication? Are your team spending time writing emails or making phone calls to speak to your customers? The Marketing Automation module in myFitApp allows you to engage your members, in real-time with personalised rich messages and push notifications.

By February, around 80% of New Year’s resolutions fail, and gyms will experience a decrease in traffic as members lose motivation. Here are some ideas on how you can use your App to keep your members motivated & retain customers.

If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times! BUT, just sending good notifications isn’t enough to engage your users. Here’s how to increase your push notification CTR.

With December fast approaching, now is the perfect time to start planning your festive marketing strategy to spread some Christmas cheer to your customers. We’ve put together some marketing ideas to get you started, read on to find out more.

Unfortunately, just having an App is not enough to get people to download and use it. You will need to work on increasing downloads and ensuring your members are consistently using it. We’ve put together some top tips on how to do this.

As we approach the winter months, weather conditions like rain, wind and snow may mean your members lose motivation or struggle to make it into your club. Read our top tips to keeping your members motivated.

We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.

Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.

Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.

Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it. Read our article to find out how you can adapt your gym.

With your gym, leisure centre or health club back up and running now the lockdown restrictions have been lifted, your team may have less time than before to spend on your digital offering. We have put together some quick wins to help you save time & maximise output.

Thanks to Chromecast and Airplay, members can now stream directly from your branded member app to the largest possible screen in the house. This creates the perfect gym experience at home.

Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. Find out how to support your members at this time.

Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.