Discover the new releases for myFitApp. Below are updates to the product from December 2024.

1. Marketing Automation – Triggered Messages Enhancements

2. Marketing Automation – Rich Text Editor

3. Marketing Automation – Message Deletion & Expiry

Who is Everyone Active?

Everyone Active, the UK’s leading operator of leisure, gym, swim, and activities facilities, has over 230 centres nationwide. Founded in 1987 and operating under the umbrella of Sports and Leisure Management Ltd, EA is the longest-established leisure contractor in the United Kingdom. 

Everyone Active’s mission is to encourage everyone (everywhere!) to spend half an hour in moderate physical activity five times per week. Supporting that mission are their 230+ leisure and cultural centres throughout the UK, in partnership with over 65 different local authorities – and myFitApp, their mobile app provider, supplies the means to connect all their operations and members with one quick download. 

Everyone Active – Ten Years of myFitApp 

A decade of partnership has cemented myFitApp as a “fundamental part” of Everyone Active’s future roadmap, enabling them to help customers reach their fitness goals and get everyone – well, active. “We see digital as a key pillar in our corporate strategy as a means to engage with our growing customer base, both inside and outside of our centres,” said David Brougham. “The digital journeys the app provides enables customers to continue their health and wellbeing goals wherever they are.” 

Continuous increases have marked Everyone Active’s member app usage since the global pandemic, with 72% growth in the last two years. We spoke to David Brougham, Head of IT at Everyone Active to take a deep dive into how they’re using the app to transform their communication with members, support their carbon neutral aspirations, and help their members achieve their health and wellbeing goals. 

“Everyone Active has seen phenomenal growth in the use of the app, “ says David. “The app is now seen as our go-to tool by our customers for making bookings, interacting with us, watching health and fitness videos, and gaining quick access to our centres.”  

Driving the downloads 

The ease of making mobile bookings on-the-go continues to be customers’ number one reason to make use of Everyone Active’s app. Everyone Active makes as many of their facilities’ offerings available in-app as possible, allowing regular customers to easily repeat book their favourite activities. With the myFitApp team crafting continuous enhancement of the booking experience and regularly adding new functionality to the app, Everyone Active has confidence in their customers’ engagement.

“Integration with our CRM has allowed for targeted communications through push notifications,” said David Brougham, Head of IT. “This is extremely useful for operational issues such as closures or cancellations, and also for targeted marketing as an alternative option than email.”  

These important functionalities serve their customer experience, augmenting communication and removing barriers to reaching their guests. “The ability to have pop-up windows in the app allows us to communicate important information to customers,” David added, “such as the need to have 1 adult per 2 children in our pools, or the need to have waivers for climbing.” 

Stellar Service: Everyone Active, Everyone Engaged

Everyone Active’s internal teams have benefited greatly from the implementation of myFitApp, allowing a far more emphatic focus on their customer experience. With guests booking and cancelling their classes in the app, routine administration tasks take up less time and energy at the front of house – and this surplus is put to good use, with the team able to spend more effort engaging with customers and ensuring stellar service. 

“At Everyone Active, Customer Service is key to our success,” said David, Head of IT. “And the more we can engage with customers about their health and wellbeing – that’s where we’d prefer to be exerting our resources.” 

This better distribution of resources benefits the member as well – with fewer in-person needs, queues have lessened substantially. It’s simple for customers to book for themselves or others in the app or let their children through the gates to go for their swimming lesson, all without in-person delays. 

Professionalism and Purpose

Everyone Active has found their partnership with the myFitApp team to be a compelling driver for their mutual success. “The myFitApp Team have an in-depth knowledge of our business and the Leisure Industry, and their finger on the pulse of future trends, said David. “Regular interaction between the teams ensures we both keep moving forward as we encourage each other along the curve of success into new areas that we know our customers are asking for.”  

Everyone Active and myFitApp work together through regular meetings and healthy discussions, taking care to foster a strong and positive working relationship. “The team always listen, have a strong desire to help, and are keen to adapt to our changing demands,” said David. 

Beyond this professional relationship, Everyone Active has found in the myFitApp team a reflected purpose. “It’s always a pleasure working with the team at myFitApp,“as they have the same passion and enthusiasm we have here at Everyone Active for making a difference in people’s lives.”  

The Future  

myFitApp continue to innovate their branded app solution, keeping the future of the industry at the forefront of development. With the introduction of new functionalities focused on solving operational challenges, myFitApp is intent on helping brands (and their customers!) reach their fitness goals. For Everyone Active, enhanced access control features will provide a seamless entry experience for members, while the addition of family access options will cater to the needs of multi-member households. Additionally, upcoming booking reminders will ensure members never miss their scheduled activities, ultimately improving overall operational efficiency and member satisfaction.

Stats  

4.2+ Million App Downloads 

14 Million Mobile App Messages Sent Monthly 

10.9k Videos Watched In-App Monthly 

Active Mobile App Users: 650,000+ Monthly 

As we approach 2025, the world of fitness is evolving at a rapid pace, driven by technological advancements, changing consumer preferences, and a greater focus on holistic wellbeing.  

In this blog, we’ll delve into the fitness trends that are expected to shape the industry for the next year and beyond. 

Virtual and Hybrid Fitness Experiences

The trend of virtual workouts and digital fitness platforms is projected to continue to rise in popularity in 2025. With the convenience of accessing personalized workout routines, live classes, and interactive training sessions from the comfort of one’s home or on-the-go, virtual and hybrid fitness experiences are set to become mainstream. Fitness enthusiasts can expect a blend of in-person and remote fitness options that cater to their individual schedules and preferences. 

With our branded member app, you can offer a unique at-home solution to your members: 

AI and Personalized Fitness Programs

Artificial Intelligence (AI) technology is revolutionizing the fitness industry by providing personalized workout plans, nutrition guidance, and real-time performance tracking. In 2025, we anticipate an increase in AI-powered fitness apps and wearable devices that analyze user data to offer tailored recommendations for optimal health and fitness outcomes.  

From customized workout regimens to individualized dietary suggestions, AI will play a pivotal role in helping individuals achieve their fitness goals efficiently. 

Wellness 

The holistic approach to wellness, encompassing physical fitness, mental health, and emotional well-being, has been gaining traction for some time, in the fitness landscape.  

Mindfulness practices, such as yoga, meditation, and breathwork, are becoming integral components of fitness routines as individuals seek to achieve balance in all aspects of their lives. In 2025, expect to see a greater emphasis on integrating mind-body wellness practices into traditional workout programs for comprehensive health benefits. 

Sustainable Fitness and Eco-Friendly Initiatives

As sustainability becomes a more significant concern globally, the fitness industry is expected to embrace environmentally friendly practices and sustainable initiatives by 2025.  

From eco-conscious gym equipment and energy-efficient facilities to carbon-neutral workout programs, consumers can anticipate a shift towards sustainable fitness options that prioritize both personal health and environmental wellness. 

Many of our customers have been using our Access Control solution to reduce the need for plastic cards, contributing to their carbon-neutral goals as well as saving time and money. 

Community and Social Connectivity 

In an increasingly connected world, the importance of community and social connectivity in fitness cannot be understated. By 2025, fitness trends are projected to emphasize fostering a sense of belonging and support among participants. Whether through fitness challenges, group workouts, or online communities, the focus on building relationships and social connections within the fitness sphere will continue to grow, enhancing motivation and accountability for individuals on their wellness journeys.

Embracing the Future of Fitness 

As we look ahead to 2025, the anticipated trends in the fitness industry reflect a shift towards personalized, technology-driven, and holistic approaches to health and wellness.  

Embracing virtual fitness experiences, AI-powered programs, sustainability initiatives, and community connectivity will not only redefine how we engage with fitness but also inspire a culture of well-being that transcends physical exercise alone. Stay tuned as we navigate these exciting fitness trends together and embrace a future where health and vitality are at the forefront of our lives. 

Discover the new releases for myFitApp. Below are updates to the product from November 24.

1. Favicons for Cockpit browser tab

2. Sign in option

5. November 2024

Recently, we had an insightful conversation with Laura Cross, IT Project Manager at PureGym, regarding the transformative project undertaken by PureGym Switzerland to enhance their member journey through myFitApp. 

In a strategic shift, PureGym Switzerland transitioned to utilizing Exerp’s club management software, with a focus on integrating and leveraging Exerp’s Mobile Member App, powered by myFitApp. 

Reflecting on the benefits of the app, Laura expressed, “Upgrading to myFitApp with Exerp allows us to engage more effectively with our members. The access control functionality not only enhances member interaction but also incentivizes members to download and utilize the app.” 

To gain deeper insights into PureGym Switzerland’s innovative approach to member engagement through myFitApp, delve into the complete interview below. 

How are you using the Exerp Mobile Member App powered by myFitApp? 

How does the Exerp Mobile Member App compare to your legacy system?  

Why did you decide to implement myFitApp’s Access Control solution?   

What are the benefits of Access Control?   

How has the Access Control solution been adopted at PureGym Switzerland?    

Discover the new releases for myFitApp. Below are updates to the product from July and August 2024.

1. Enhancements to Marketing Automation’s CSV Campaign

2. Addition of emojis for Marketing Automation campaigns

3. Addition of emojis for Gamification