Discover the new releases for myFitApp. Below are updates to the product from June 2024.

1. Segmented campaigns

2. Staff login

Discover the new releases for myFitApp. Below are updates to the product from June 2024.

1. Gamification – Badges

2. Access Control

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Places Leisure successfully launch myFitApp to enhance member experience

“Our new app claimed the number one spot in the Apple Store health and fitness charts in the first couple of weeks and we had over 60,000 downloads in the first five days!” Keiron Butcher, Information Technology Director, Places Leisure

Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. To enhance the member experience, Places Leisure needed a new app and decided to partner with myFitApp, the all-in-one member app solution.

“One of the main features that influenced our decision to move, was the intuitive myFitApp cockpit, which is easy to use and allows us to quickly make updates. In addition, the myFitApp cockpit provides a wealth of insightful data.” Keiron Butcher

Places Leisure worked closely with myFitApp to customise their member app according to their brand identity and unique requirements. The app is fully integrated with Places Leisure’s existing Leisure Management Software (LMS), allowing members to use the same login credentials associated with their membership.

Keiron added “Our customers can now enjoy the convenience of booking their favourite classes natively. This seamless integration pulls everything from our LMS, transforming it into an effortless process.” 

Their new app introduces a range of powerful features that revolutionises their member experience. Including enhanced marketing features, centre information, in-app local messaging and push notifications.  

New features enable members to easily book classes, receive real-time notifications, and engage in virtual fitness sessions via the free Virtual Studio.

The app utilises push notifications to deliver important updates, announcements, and reminders directly to members’ mobile devices. Whether it’s notifying members about upcoming events, promotions, or facility closures, push notifications ensure that members stay informed and engaged with Places Leisure’s offerings.

Through the app, they can effectively promote upcoming events, workshops, and special programs to members. By showcasing these opportunities within the app’s interface, members are more likely to discover and participate in these activities, fostering a sense of community engagement and participation.

“Overall, the app serves as a powerful tool for enhancing communication and interaction with our members, providing a seamless and user-friendly platform for information sharing, event promotion, and community building.” Keiron added.

Jonathan Cooke, Chief Commercial Officer at myFitApp commented: “Our partnership with Places Leisure is a fantastic example of how myFitApp is empowering fitness providers with cutting-edge technology to drive member engagement and retention. We are thrilled to be able to provide a branded member app that takes their customer experience to the next level. By seamlessly integrating with their existing Leisure Management System and offering smart features such as native in-app bookings, workouts on demand, and marketing messages, the Places Leisure app will make a positive impact on their members’ fitness journeys.”

Places Leisure’s new app has a 4-star rating in the Apple App Store, a major uplift on their previous member app, at 1.3-star.

Keiron said “The integration of myFitApp has significantly enhanced the overall member experience at Places Leisure.”

Discover the new releases for myFitApp. Below are updates to the product from April 2024.

1. Book for others

2. Monthly Active Users API

Top tips for maximising your fitness experience with myFitApp

You’re likely familiar with the importance of having a reliable, user-friendly app to enhance your members’ fitness journey. In this blog post, we will share some top tips on how to make the most of your app. Whether you’re a gym owner, fitness manager, or marketing enthusiast, these tips will help you optimise your customer experience.

Customise your branded member app

One of the main benefits of myFitApp is the ability to create a fully customised app.

Take full advantage of this feature by personalising your app with everything from your brand colours, design motifs, logo, to unique content. This will not only strengthen your brand identity but also create a seamless and engaging experience for your members.

Utilise content marketing

Promoting your facilities, trainers, programs, courses, and nutrition through content marketing is a powerful way to attract and engage your members.

Use myFitApp’s content marketing capabilities to regularly update and share informative articles, workout videos, nutrition tips, and inspiring success stories. This will keep your members engaged and motivated on their fitness journey.

Engage members with real-time personalised messaging

Make use of your app’s marketing automation feature to engage your members with personalised, real-time messaging.

Send push notifications, updates about upcoming classes or events, exclusive offers, and motivational messages to keep members informed and motivated.

Tap into the power of a home video platform

With myFitApp@home, you can deliver fitness programs directly to your members’ homes through integrated live streaming and on-demand videos.

Encourage members to stay on track even when they can’t make it to the gym by providing them with convenient access to workout classes, personal training sessions, and fitness challenges through the app.

Streamline class and activity bookings

Ensure your members have a seamless experience when booking classes by utilising an event schedule and booking feature.

Make it quick and easy for members to view class and activity schedules, reserve their spot, and receive reminders or updates about any changes.

Explore monetisation opportunities

Boost your revenue by offering digital memberships for existing and non-members through in-app purchases. Provide exclusive content, virtual training sessions, online challenges, or premium features to incentivise members to upgrade their memberships and increase your financial success.

Take advantage of myFitApp’s in-app member referral feature to generate new members. Encourage your existing members to refer their friends and family to join by offering incentives such as discounts, free sessions, or exclusive access to special events. This not only promotes member engagement but also helps expand your fitness community.

By following these top tips, you can maximise your fitness experience with myFitApp (or other fitness app providers). Customise your app, engage your members with personalised content and messaging, tap into the power of the home video platform, streamline class booking, explore monetisation opportunities and leverage in-app lead generation.