Elevate your member experience with top wellness fitness trends

Gym enthusiasts are always on the lookout for innovative ways to enhance their fitness journeys. In recent years, a shift towards holistic wellness has taken the fitness industry by storm.

Today, we will explore the top wellness fitness trends specifically catered to gym-goers, offering you a chance to elevate your gym experience like never before.

High-tech wellness equipment

Gyms are embracing technology to take wellness fitness routines to the next level. Tech-enabled equipment such as heart rate monitors, activity trackers, and smart mirrors with virtual trainers provide you with real-time feedback, personalized workouts, and data-driven insights. Maximise your members’ workout efficiency and track their progress seamlessly using these cutting-edge tools.

Mindfullness spaces

Gyms are now incorporating designated mindfulness spaces to facilitate mental well-being. These areas provide a peaceful environment for meditation, breathing exercises, and stress reduction. Here, your members can step away from the intensity of their workout and dedicate time to centre themselves, allowing for a deeper mind-body connection and a greater sense of overall wellness.

Wellness workshops and events

Gyms are expanding their offerings beyond equipment and classes by hosting wellness workshops and events. These educational sessions cover various topics such as nutrition, stress management, sleep optimisation, and mindfulness practices.

By attending these events, your members can expand their knowledge, receive expert guidance, and connect with like-minded individuals. Don’t forget to work these events into your marketing calendar. You can use your app, not only as a booking tool, but also as one of your communication methods.

With wellness fitness trends taking over the fitness landscape, gyms are evolving to meet the needs of their members. Embracing these trends presents a wonderful opportunity to elevate your member experience. 

Discover the new releases for myFitApp. Below are updates to the product from December 23 and January 24.

1. In-app Campaigns

2. Additional cockpit Marketing Automation fields

2024 fitness trends

Fitness trends are constantly changing, and the industry is always looking for new ways to engage the consumer. It can be difficult to keep up with all the latest trends, but we’ve got you covered!

Here are some of the top fitness trends in 2024:

A knock-on effect of this will be an increase in NHS referrals, asking centres to offer training programmes to help people manage their mental health, not just for physical health conditions and rehabilitation.

This trend won’t just impact gym usage, your customers will also be looking for food outlets that offer healthy alternatives, to supplement their training efforts – such as super foods or foods high in vitamins etc.

2. Gamification

Gamification will be another key fitness trend for 2024 – the addition of game like elements to fitness tasks like daily workouts, exercise routines and strength training. Gamifying workouts adds a fun dimension to exercise. Not only that but it will also increase your customer engagement, and in-turn, retention rate! What does this look like?

• Challenges and competitions – a significant number of people want to be part of a team they can rely on, compete against, and challenge themselves with. Challenges like 5K races or triathlons can help your members meet new people and make friends who share similar interests, in-turn increasing retention.

• Points and rewards – another important aspect of gamification that keeps your customers engaged. You can award points for completing certain workouts or achieving goals within certain time frames. These points can then be exchanged for prizes like free gym memberships or gift cards!

• Personal tracking and achievements – a great way to keep your clients motivated over time by showing them how much progress they’ve made so far. The more visible these stats are, the more likely it is that people will stay committed!

• Recovery – classes to help recovery provide various benefits, including increased mobility, better posture, better quality of movement and reduced soreness. This not only helps your members feel their best but gets them back into full health and fitness quicker, meaning they’re more likely to use their facilities.

4. Wearables

Fitness wearables are getting smarter, and this will only continue into 2024 and beyond. They are also getting more comfortable — even fashionable — as they move away from clunky models with large displays.

For your members, these devices can help improve workouts and keeps them motivated. But not just that, they are now worn for health reasons outside of exercise, for example, a wearable may track heart rate throughout the day, providing feedback on whether there’s a risk of heart disease.

Festive fitness marketing using your app

Festive marketing using your app

The festive season is upon us, and we’re counting down the days until Christmas! Why not use your app as a marketing tool over the festive period? With our wide variety of solutions, this article will give you some ideas to support your December marketing plans.

Generate leads with a Christmas campaign

Kick-start the new year with new members!

With our Lead Generation tool  you can offer your members a Christmas, or early New Year, discount or incentive. From discounts to a free month, the promotion is totally down to you. Simply decide what works for your members and you can use your app to run and promote the campaign.

Publicise your Christmas events

Our event calendar can be used for all kinds of events. This could be your Christmas party (for staff or members), Christmas special classes or even a festive lunch in your cafe – the options are endless!

Give your members another reason to use your app.

Use push notifications to keep your members informed

The last step is to market your Christmas content to your users.

With Marketing Automation you can push all your Christmas campaigns and information straight to the palms of your members hands. Create animated campaigns with emojis, different layout options, embedded videos and call to action buttons to direct your members to your campaigns in a targeted and effective way.

Thanks to the reporting function, you can see, in real time, which of your campaigns perform well and learn from this for future campaigns.

Discover the new releases for myFitApp. Below are updates to the product from October.

1. Non-primary device text change

myFitApp has integrated with XN Leisure Management Software

myFitApp, global leader in member mobile apps, today announced that it has integrated with XN Leisure Management Software.

The integration will enable XN customers to offer their customers a fully customisable app solution to enhance their member journey.

XN Leisure, aims to simplify day-to-day operations for its leisure and gym facilities. Integrating with myFitApp, the all-in-one branded member app creates an unbeatable digital offering, allowing its customer’s users to make bookings, gain access and register attendance, watch live streams and on demand video content, all at the click of a button.

Not only this, but clubs can use the app for proven results driven marketing (including personalised messages with push), member communication and increasing revenue with in-app purchases and lead generation modules.

Jonathan Cooke, Chief Commercial Officer at myFitApp said “The gym market is rapidly growing and evolving. Fitness businesses need the tools to deliver an outstanding user experience whilst enhancing their digital strategy.

Combined with XN Leisure, we can now offer customers a marketing platform to acquire and retain customers, and a powerful solution to manage it all as the business grows.”

An early adopter for XN Leisure and myFitApp, Sandwell Leisure Trust, are delighted to be live with their branded member app, that they have described as ‘critical’ to fitness businesses.

“The app is a no brainer. People today expect to be able to interact with services in a quick and efficient manner.” Said Chief Executive Officer at Sandwell Leisure Trust, Mark Braithwaite.

“The app allows customers and members to book into several activities within a few seconds, easily on their smartphone. It’s also great for sending customers updates and notifications, meaning users aren’t having to try find information elsewhere.”

myFitApp is fully customisable and each app created can be branded and designed uniquely to the individual business. As well as this, functionality includes:

• Branded member app: Fully customisable to the brand
• Booking and event scheduling: Quick and easy booking for users
• Content Marketing: Create and publish content in the app
• myFitApp@home: Built-in video platform, on-demand or live stream
• Marketing Automation: Communicate with app users via push notifications
• Lead Generation: Integrated refer-a-friend to generate additional income
• Access Control: Tap or scan gym entry and register attendance
• Monetisation and paywall: Integrated payment for physical and digital goods and services

Combined with the XN Leisure tools for fitness businesses, tailored to streamline operations, increase revenue, and improve customer experience, the integration offers a robust mobile fitness technology solution.

Phil White, Chief Product Officer at XN Leisure said “Building on our own online platform, Leisure Hub, the integration with myFitApp allows our clients to leverage that functionality into a bespoke branded app. Their customers benefit from site information, notices, messages, and offers as well as memberships, bookings (sessions, courts, and tickets), course enrolments and payments all in one place.”

Andres Senior, Senior Account Manager added, “it has been great to work with Sandwell Leisure Trust and myFitApp on this development as part of the launch of the new Sandwell Aquatics Centre. The app, alongisde CourseHub (online system for booking swimming lessons) has  elevated their digital platform to match the amazing facility they are now able to offer.”