Festive fitness marketing using your app

Festive marketing using your app

The festive season is upon us, and we’re counting down the days until Christmas! Why not use your app as a marketing tool over the festive period? With our wide variety of solutions, this article will give you some ideas to support your December marketing plans.

Generate leads with a Christmas campaign

Kick-start the new year with new members!

With our Lead Generation tool  you can offer your members a Christmas, or early New Year, discount or incentive. From discounts to a free month, the promotion is totally down to you. Simply decide what works for your members and you can use your app to run and promote the campaign.

Publicise your Christmas events

Our event calendar can be used for all kinds of events. This could be your Christmas party (for staff or members), Christmas special classes or even a festive lunch in your cafe – the options are endless!

Give your members another reason to use your app.

Use push notifications to keep your members informed

The last step is to market your Christmas content to your users.

With Marketing Automation you can push all your Christmas campaigns and information straight to the palms of your members hands. Create animated campaigns with emojis, different layout options, embedded videos and call to action buttons to direct your members to your campaigns in a targeted and effective way.

Thanks to the reporting function, you can see, in real time, which of your campaigns perform well and learn from this for future campaigns.

Discover the new releases for myFitApp. Below are updates to the product from October.

1. Non-primary device text change

myFitApp has integrated with XN Leisure Management Software

myFitApp, global leader in member mobile apps, today announced that it has integrated with XN Leisure Management Software.

The integration will enable XN customers to offer their customers a fully customisable app solution to enhance their member journey.

XN Leisure, aims to simplify day-to-day operations for its leisure and gym facilities. Integrating with myFitApp, the all-in-one branded member app creates an unbeatable digital offering, allowing its customer’s users to make bookings, gain access and register attendance, watch live streams and on demand video content, all at the click of a button.

Not only this, but clubs can use the app for proven results driven marketing (including personalised messages with push), member communication and increasing revenue with in-app purchases and lead generation modules.

Jonathan Cooke, Chief Commercial Officer at myFitApp said “The gym market is rapidly growing and evolving. Fitness businesses need the tools to deliver an outstanding user experience whilst enhancing their digital strategy.

Combined with XN Leisure, we can now offer customers a marketing platform to acquire and retain customers, and a powerful solution to manage it all as the business grows.”

An early adopter for XN Leisure and myFitApp, Sandwell Leisure Trust, are delighted to be live with their branded member app, that they have described as ‘critical’ to fitness businesses.

“The app is a no brainer. People today expect to be able to interact with services in a quick and efficient manner.” Said Chief Executive Officer at Sandwell Leisure Trust, Mark Braithwaite.

“The app allows customers and members to book into several activities within a few seconds, easily on their smartphone. It’s also great for sending customers updates and notifications, meaning users aren’t having to try find information elsewhere.”

myFitApp is fully customisable and each app created can be branded and designed uniquely to the individual business. As well as this, functionality includes:

• Branded member app: Fully customisable to the brand
• Booking and event scheduling: Quick and easy booking for users
• Content Marketing: Create and publish content in the app
• myFitApp@home: Built-in video platform, on-demand or live stream
• Marketing Automation: Communicate with app users via push notifications
• Lead Generation: Integrated refer-a-friend to generate additional income
• Access Control: Tap or scan gym entry and register attendance
• Monetisation and paywall: Integrated payment for physical and digital goods and services

Combined with the XN Leisure tools for fitness businesses, tailored to streamline operations, increase revenue, and improve customer experience, the integration offers a robust mobile fitness technology solution.

Phil White, Chief Product Officer at XN Leisure said “Building on our own online platform, Leisure Hub, the integration with myFitApp allows our clients to leverage that functionality into a bespoke branded app. Their customers benefit from site information, notices, messages, and offers as well as memberships, bookings (sessions, courts, and tickets), course enrolments and payments all in one place.”

Andres Senior, Senior Account Manager added, “it has been great to work with Sandwell Leisure Trust and myFitApp on this development as part of the launch of the new Sandwell Aquatics Centre. The app, alongisde CourseHub (online system for booking swimming lessons) has  elevated their digital platform to match the amazing facility they are now able to offer.”

Discover the new releases for myFitApp. Below are updates to the product from September.

1. Account deletion updates

5 things to look for in a branded member app

A branded member app is a great way for your club to engage with its members in a meaningful way. It’s also a good way for your members to feel in touch with your centre and brand too. A good app can offer content and promotions, as well as bookings and rewards. The best branded apps are easy to use, incorporate the look and feel of your brand, and have plenty of room for customisation. In this blog we’re going to look at what makes a great app so you can find one that fits your needs perfectly!

1. Flexability: design & functionality

When choosing a gym member app, it’s important to consider the flexibility of both design and functionality. A good app should be able to be customised easily by you or your staff.

The ability to extend functionality is also important as it allows you to add new features as they become necessary. This allows you to grow your app and offering as your business grows or trends change.

2. Proven success stories

You want to make sure that the app has been used by companies similar to yours, and it’s important to understand how they’ve used it. You also want to be clear on the benefits and return on investment (ROI) of using the app.

Here’s an example:

• Company A uses our branded member app because they want their customers and employees to access content anywhere, anytime. They have seen an increase in engagement and productivity since launching our branded member app last year!

3. Usability

Usability is one of the most important aspects of any app. If your branded member app isn’t user friendly, people simply won’t want to use it. It should be intuitive, quick to load and bug-free. A good user experience will make your members feel like they’re getting added value, and that means they’re more likely to stay a customer!

4. Customer support

When you’re looking for a branded member app, it’s important to consider customer support. A good partner will have a clear process for reporting bugs, friendly team members who know your business inside and out, and an easy way for you to contact them when something goes wrong or even just when there’s feedback on new features that could improve the experience.

They should also be proactive in offering advice, or even an app audit for your team to understand what they can work on and optimise to get more from your app.

5. Future proofing

A good app will have a team looking after the future of the app, not only new trends but legislations too. It’s important that you can keep up with technologies and set yourself aside from the competition.

These are quite a few things to consider when choosing an app for your business. The most important thing is that you take the time to research and find one that fits with your company’s needs.

Discover the new releases for myFitApp. Below are updates to the product in August.

1. Booking availability and spaces logic update

Requires app update – this is available from app versions: IOS 106.74

2. Access Control Marketing Automation campaigns

3. Account deletion enhancements