Mind Body Boost selects myFitApp to improve mental and physical wellbeing of students across Europe

We are delighted to have been chosen as the Mind Body Boost project App provider.

The Mind Body Boost program is an Erasmus+ funded project designed to improve the mental and physical wellbeing of students across seven European institutions.

myFitApp was selected due to its flexibility which allows a wide variety of visual styles and custom user experiences to be implemented, whilst having an app management web interface that is simple enough to allow someone with no prior experience to quickly learn and operate all its components.

The ability to adapt the App quickly and easily was an important requirement for the Mind Body Boost team. The project is a pilot project, so content is constantly being changed or updated in response to feedback received. Our myFitApp platform easily accommodates this type of dynamic project. With user experience configurations to fit all situations, Mind Body Boost were able to easily configure their own App, in-house, through one single ‘master site’ that could be replicated and adapted across all seven European sites.

The program consists of a six week (one session per week), custom-designed, fitness and mental intervention delivered by experts in sport and counselling services.

The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs launched by partners at Trinity College Dublin, Mind Body Boost decided they needed an app to accompany the delivery of each session.

The App was designed with two functions – the provision of additional resources to supplement the material presented during the program, and a centralised place to host various surveys used to collect feedback data regarding the efficiency of the program and feedback of delivery.

Alexander Morrison, Mind Body Boost Project Assistant said of the App – “The seamless integration of both functions within one app tool allows the students to access excellent online resources, alongside the surveys we need to collect data about the program. The support we have had from the team at myFitApp has been incredible. They have been there to help us create and launch the App through every step of the process, providing support from the smallest design query all the way to helping push our App through a stringent Apple Store application process. I can confidently say the App would not be what it is now, nor would we have been able to launch it within our time-scale without the myFitApp team!”

The App provides a central location for the students to access any resources they might need throughout the program. This content includes a summary of the material presented during the program, a bank of additional online resources which provide students with a variety of mindfulness exercises and exercise classes, and importantly it hosts several resources to signpost students to professional help when in crisis. The usefulness of the App extends past the student’s participation in the program. The App can be used as a reference when students would like to refresh their understanding of the topics presented.

Innovatise, the company behind myFitApp, supports over 2,300 gyms, leisure centres and Universities and it is important to their team to be able to improve the mental and physical wellbeing of individuals all over the world.

Thomas, Innovatise CEO said “We are delighted to be able to support the incredible vision of the Mind Body Boost project. At Innovatise, we are dedicated to providing solutions to organisations that directly support individuals with their physical and mental health, and this project encapsulates that, into one App. The Mind Body Boost program really showcases the flexibility and depth of our App solution and we’re extremely proud of that.”

Ready to start with your own App solution?

Use your App to improve member communication

Communication is essential between any business and their customers. Good communication in the fitness industry creates happy members and, in turn, boosts retention. 

Whether it’s celebrating a milestone or offering motivation for a member who is booked into a new class, having regular contact with your customers has lots of advantages.

But, sometimes it’s easier said than done! That’s where myFitApp can help…

Are you looking to improve member communication? Are your team spending lots of time writing emails or making telephone calls to speak to your customers? The Marketing Automation module within myFitApp allows you to engage with your members, via your App, with real-time, personalised rich messages with push notifications.

Marketing Automation is a powerful tool for keeping your members informed with the latest news, club updates and centre promotions. These messages are quick and easy to create, as well as being customisable, measurable and secure.

Here’s how Marketing Automation can benefit both you and your members:

1. Strengthen customer loyalty

You can reach your members everywhere, all they need to do is download your App. Keeping them up to date with club news and information will strengthen your customer relationships. This will support your retention strategy. Without retention, you will be spending a lot more money attracting new clients rather than keeping your current ones.

2. Measure success

With Marketing Automation you can test and learn, to ensure your messages are performing as well as possible. You can check the performance of all messages in real-time, with data on clicks and views. With this information you can optimise future campaigns to ensure you’re sending your members messages that they find useful and want to engage with. 

3. Your members won’t miss another message!

Email communications can get lost in busy inboxes, but with our Marketing Automation module – your members will be notified and can easily access your latest messages. Not only via push notifications, but also with In-App reminders.

4. Keep member data safe and secure

Our module benefits from private and secure data transmission, without the need to pass information on to third-parties. There is no concern for your team, or members, with myFitApp compared to other messaging apps – the conversations and messages within myFitApp are completely secure.

5. Quick and easy to create and manage campaigns

With our easy to use campaign builder, you can create messages with text, links, videos and images. You can tailor who these messages should be sent to and can differentiate between clubs, without any additional manual work. So, for example, if your Zumba instructor is off sick, you can send a tailored message to only those booked into the Zumba class, to let them know it has been cancelled. 

You can also set when your message should be sent. With the scheduling option you can plan ahead, saving your team time whilst reaching members at appropriate times. You can even create templates for recurring message to use time and time again. 

You need a strong communication plan, and Marketing Automation can support you to nurture  members, keeping them happy and motivated. As you increase member satisfaction and loyalty, gym referrals are more likely to roll in, as well as good reviews.

Ready to communicate with your members?

Motivate your members to keep their fitness resolutions, using your App 

Did you know, that by February, around 80% of New Year’s resolutions will fail, and gyms will experience a decrease in traffic as those who made New Year’s resolutions to get in shape, lose motivation. We’ve put together some ideas on how you can use your App to keep your members motivated, and therefore retain your customers.

1. Use marketing automation to send motivational messages

During the first couple of months of the year, it’s really important that you encourage your members to keep their resolutions and support them to work towards their fitness goals. Using our Marketing Automation module, you can send personalised messages to your members – encouraging them to get active. You can also reactive existing members to join again – a simple “book it now” message with a class booking one click away is sometimes all it takes to get someone off their sofa and into the gym or joining the next class.

2. Give them the option to train at home

With dark, cold mornings in January and February, having the option to train from home as well as in the gym will really help your members squeeze in those all important workouts when their motivation is low. Our @home platform offers members the option to train from anywhere, via their phone, laptop or TV. Curate your own on-demand videos, or combine with our with our partner content from Les Mills and Wexer to provide the highest quality workouts from world-renowned trainers. With a built-in workout community, you can create the best possible training experience for your members, similar to the one in your studio, at home.

3. Educate!

Once they have the exercise routine nailed, your members may be looking for extra support with areas like nutrition and recovery, both things that will support them along their fitness journey. So, why not set up a series of educational sessions for your members? These events can either take place in your centre, as livestreams, or you can share them as videos on our @home platform. Simply create an event in your events calendar and you can invite members via your App, through marketing automation, on social media using a link to the booking section of your App, or via a QR code in your centre that sends members back to your App to book.

4. Taster exercise classes

You may have some members who are interested in taking part in exercise classes, either in your studio or at home and on-demand, but they lack the confidence to join in. The best way to ease members who might be feeling reluctant, is via shorter taster classes. This way they can get a feel for the class and your trainers without feeling intimidated. 

5. Create a refer a friend campaign

Everyone needs a workout buddy! Use our Lead Generation module to create a referral program to let your members invite their friends. Win/win – your member gets a training partner and you get a new member! You can promote your referral campaign directly in your App and reward any members who refer a friend!

Find out how we can help you make the most of your App.