Enhancing Member Engagement: Laura Cross Discusses PureGym Switzerland’s myFitApp Transformation

5. November 2024

Recently, we had an insightful conversation with Laura Cross, IT Project Manager at PureGym, regarding the transformative project undertaken by PureGym Switzerland to enhance their member journey through myFitApp.

In a strategic shift, PureGym Switzerland transitioned to utilizing Exerp’s club management software, with a focus on integrating and leveraging Exerp’s Mobile Member App, powered by myFitApp.

Reflecting on the benefits of the app, Laura expressed, “Upgrading to myFitApp with Exerp allows us to engage more effectively with our members. The access control functionality not only enhances member interaction but also incentivizes members to download and utilize the app.”

To gain deeper insights into PureGym Switzerland’s innovative approach to member engagement through myFitApp, delve into the complete interview below.

How are you using the Exerp Mobile Member App powered by myFitApp?

With the app, you have easy access at hand access to PureGym. We use the app for multiple things – class bookings, join journey, managing the member account. Since using the Mobile Member App through Exerp, we now have access to new functionality so we are offering more around access control and we can market to our members using the app, which we weren’t able to do previously.

How does the Exerp Mobile Member App compare to your legacy system?

The adoption of the app was low in Switzerland before moving to Exerp, some of the reasons being the smaller number of features due to our legacy system integration. Upgrading to the Exerp Mobile Member App allows us to talk to our members more and using the access control functionality, gave members a reason to download the app. That is now their chosen way of entering the gym.

Why did you decide to implement myFitApp’s Access Control solution?

When you look around the gym floor now, everyone has their phone – they’re working out using it, playing music etc. So, to be able to provide access to our gyms through a device that members are using in the gym already. People would always forget their member cards, whereas they are never without their phone. It just makes sense.

What are the benefits of Access Control?

We had multiple ways of entering our gyms before, across the regions. myFitApp’s Access Control means we didn’t have to upgrade your devices; we could use the static QR tiles for entry into the clubs.

How has the Access Control solution been adopted at PureGym Switzerland?

This has been adopted really well. On the day of go live we had people waiting to use their app to come in! It is now their preferred choice of access.

ABOUT US

Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.