myFitApp@home can do more than just fitness videos

Five ideas for more video topics

A multitude of possibilities awaits you with myFitApp@home, inspire your members with videos that have it all. No matter when or where, your members’ gym is always in their pocket.

Our video platform myFitApp@home is often used to offer workout videos to members so they can join their favourite classes wherever they are. But with @home you can do much more!

Beyond class videos, how about supporting your members with powerful videos along the way? In this article, we have put together five ideas for topics for video collections or individual videos.

1. Create tutorials for gym equipment

Record instruction videos for every piece of equipment in your gym. The advantage is that your team saves time in the gym, and members can have equipment explained to them whenever they need through their smartphones.

In addition, members will increase motivation by decreasing any anxieties around using the gym.

3. Share training programmes per body part

Why not create a video collection that is divided into individual body parts. Show exercises or instructions to train back, arms and legs – or even more detailed, for individual muscle parts (triceps, glutes, etc.).

This way, members can easily find specific exercises and get support to train certain body parts. They can create their own workout splits according to the exercises you’ve provided.

4. Create individual exercise videos

Have your trainers demonstrate exercises in videos, such as deadlifts or other exercises with weights and dumbbells. Show and explain common exercises such as squats or sit-ups with perfect form.

This encourages those who may not have ventured into this section of your gym before and highlights the expertise of your trainers, whilst making them more approachable.

It’s December and we’re all counting down the days until Christmas! We’ve put together a few tips on how you can get your team and members into the Christmas spirit in no time. With our wide variety of solutions, this article will show you how you can share different campaigns with your members.

Make your app design Christmassy

Publish articles on Christmas topics and promotions

Use our content marketing solution to get creative! Why not…

• Create a news section with an advent calendar – why not create competitions and give aways for your members
• Create articles with festive recipes tips
• Come up with challenges, such as a workout every day

Create Christmas videos

All content, from articles to challenges to Christmas workouts, can also be made available directly as videos in myFitApp@home. You could even use existing videos and share them under a new Christmas-y title.

You could also create your own collection of daily short workout videos: 12 days of Christmas or between Christmas and New Year to get your members moving. 

Instead of workouts, you could also post videos from your trainers on fitness tips, cooking ideas or other Christmas topics.

Win new members with a Christmas campaign

Start 2023 off right with new members!

Create a Christmas campaign with our lead generation tool – “Give yourself a gift this Christmas”. You could offer your members a one free membership if they successfully recommend your gym to their friends, family and colleagues. This way you can increase your sales and strengthen your member loyalty.

Click here to learn the top 3 tips for lead generation campaigns.

Publicise your Christmas events

You can use our event calendar not only for class bookings, but for all kinds of events. This also applies to your Christmas party, whether it’s just for your staff or for all members – create an event in your in-App event calendar for it.

The advantage is that you can see how many people are attending and the party is easier to plan. Also, the event will not be forgotten by the participants, because they can add it to their personal calendar.

Whether it’s a Christmas party or a winter class, you can also market any event created in the event calendar using our other solutions and make it a total success.

Market your Christmas events effectively

The last step is to market your Christmas content because your ideas, articles, videos and lead generation campaigns need to be shared with your customers.

With Marketing Automation you can push all your Christmas campaigns. Create animated campaigns with emojis, different layout options, embedded videos and call to action buttons to direct your members to your campaigns in a targeted and effective way.

What’s even cooler? Thanks to the reporting function, you can see, in real time, which of your campaigns perform well and learn from this for future campaigns or next Christmas. 

Get new members

Tips for your lead generation campaigns

“Recommendations from friends remain the most credible form of advertising” (source: Nielsen). So, why not try our Lead Generation tool – the results speak for themselves! Here’s a case study to prove it.

Are you wondering “How can I improve my gym sales?”,  with Lead Generation, your members become your brand ambassadors. You can give them incentives like a free PT session, or one month’s free membership, and they invite their friends to use your club and sign up as a member.

It’s a win win for everyone involved. You have the chance to recruit new customers and your existing members get to train with their friends, increasing their motivation.

Here are some tips to support your fitness lead generatin:

1. What incentives work?

When using a sales tool, your offer must be attractive to your members so they click on your refer a friend gym promotion. Why not try these incentives:

• A free month membership
• Credit to the member’s account
• Free drinks for one month
• Branded gym bag
• Entry to a raffle of a high-quality gift (iPad, iPhone, tablet, fitness watch, trip, wellness voucher, etc.)
• No joining fee

Tip – run a competition: Give away a high quality gift like an iPad, iPhone, tablet, fitness watch etc. Award one entry per referred friend and give the friend a chance to enter too.

2. What makes the campaign unique?

In order for your campaign to take off, you should make it stand out – in your club, on your App, website and social media. Use an exciting title to make the campaign unique and interesting. Something like –

• Bring a buddy
• 28 days to fitness
• Earn whilst you train
• Get fit with friends

3. How do you promote it?

Important: you should push your lead generation campaign across all your channels, to make it successful. This includes your online and offline channels, as well as having conversations with your members.

a) Train your staff

Even before your gym member lead generation campaign starts, make sure you inform and train your staff. They need to know everything about the campaign – what the incentive is, the conditions and the start and end dates.

You can give your employees ideas and assistance to sell. This applies to not only your sales team, encourage your fitness team, reception staff and leisure attendants to talk to members all around the club.

In order to motivate your employees to promote the campaign, why not give them additional incentives? Think about a number system that allows you to track the number of recommendations given by certain employees, then you can award the winning team member with a prize!

b) Share the campaign

You can use the following channels to direct your members to the campaign in your App:

• Pop-up, blog post or banner on your website
• Social media posts before and during the campaign period
• QR codes around the club (lockers or reception for example)
• Posters
• Newsletters/emails

Within myFitApp we have the following marketing tools that you can use to promote your campaign:

• Promo screen (placed in front of your homescreen)
• Colour-coded tile on your home screen
• News articles or messages from Marketing Automation 

What is content marketing?
And why is it essential?

Everyone talks about content marketing, but what actually is it? Content marketing is a type of marketing that is all about delivering valuable and relevant content to your target audience so that they regard you as an expert in your field.

In the fitness world, content marketing is crucial to promoting your club to new and existing members. To be successful, your content must be relevant, useful and engaging.

Using content marketing will strengthen your member loyalty and increase sales to new members. Content marketing is an important pillar of your marketing strategy and strengthens it in a sustainable way.

In this blog, we’ve put together some content marketing tips to help you keep your audience engaged and involved.

Know your audience

It’s important to identify what kinds of messages your audience are most likely to respond to. All good marketing starts with testing – try different communication styles and messages to start to build an understand of what performs well and what doesn’t. Don’t forget – if something doesn’t work, it’s just as important for your learnings.

Keep your content themes relevant

To attract and retain your audience, you need to create relevant, original and engaging content. The challenge with the fitness industry is that the demographic is so varied, but they have one thing in common – fitness! Below are some ideas for content themes…

What does content marketing look like?

• All club news is important. First of all, you should communicate everything about your gym, be it class changes or announcements and opening times.

• You could also introduce your trainers and employees, creating a sense of community and understanding. Write articles on fitness related tips, such as nutrition tips and recipes, to help you achieve specific fitness goals or cover different dietary habits. You can also provide instructions for specific exercises and training sessions.

• Give your customers support outside the gym by providing them with some healthy recipes to try at home.

• Content marketing is also seasonal, why not suggest programs for the summer or ideas on how best to tackle the food-heavy holidays around Christmas.

Use your experience

Think about conversations you’ve had with members and collect topics and ideas from there. All fitness and health content can provide valuable support to your members’ progress and help them achieve their fitness and health goals.

Your App is the perfect place to do all of this. We offer many different ways to present your content from news and info articles, to our Marketing Automation solution, push messages, promotional banners, submenus and local marketing function.