Gamification in Fitness Apps: Transforming the User Experience

Gamification in Fitness Apps: Transforming the User Experience

Gamification in Fitness Apps: Transforming the User Experience

Elevate tradeshow app homescreen

In today’s digital age, fitness apps have revolutionised the way we approach health and wellness. One key aspect that has been increasingly integrated into fitness apps is gamification. Gamification refers to the use of game-design elements and principles to motivate and engage users. When implemented effectively, gamification can transform the user experience, making fitness more fun, interactive, and rewarding.

Engaging Users with Fun and Interactive Badges

One of the ways myFitApp leverages gamification is through the use of badges. By earning badges through various fitness activities, bookings and entries, users are motivated to use the app. These badges serve as a mark of achievement, encouraging users to push themselves to new limits and fostering a sense of accomplishment.

Encouraging Loyalty and Active Participation

Staying motivated is crucial in achieving fitness goals, and here at myFitApp, we understand this well. Through gamification, users are incentivized to stay engaged at every step of their fitness journey. This not only creates more loyal members but also encourages customers to use the app and fitness center regularly. The interactive nature of gamified features keeps users coming back for more, driving up app engagement and gym attendance.

Fostering Healthy Competition and Community Building

Gamification goes beyond individual achievements to promote community building and healthy competition. Users can compete with others to reach milestones. This sense of camaraderie and friendly competition not only motivates users to push their limits but also creates a supportive fitness community that shares a common goal of staying active and healthy.

Unlocking Achievements and Adding Value

Through gamification, every fitness activity, booking, check-in or referral in myFitApp counts towards unlocking badges and achievements. This not only adds value to the user experience but also provides a tangible reward for users’ efforts. As users progress through their fitness journey, they earn virtual badges and trophies, enhancing their sense of accomplishment and driving them to continue their pursuit of a healthier lifestyle. Clubs and centres are encouraged to reward members physically, too. Why not give your members a discount or a prize when they reach certain milestones?

In conclusion, gamification in fitness apps has the power to transform the user experience by making fitness more engaging, interactive, and rewarding. By leveraging game-design elements to motivate and incentivise users, gamification not only enhances user engagement but also fosters a sense of community and achievement among fitness enthusiasts. 

Looking to take your fitness journey to the next level?

Embrace the exciting world of gamification with myFitApp and experience the difference it can make in your members’ fitness routines.

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myFitApp@home can do more than just fitness

myFitApp@home can do more than just fitness

myFitApp@home can do more than just fitness videos

Five ideas for more video topics

 

A multitude of possibilities awaits you with myFitApp@home, inspire your members with videos that have it all. No matter when or where, your members’ gym is always in their pocket.

Our video platform myFitApp@home is often used to offer workout videos to members so they can join their favourite classes wherever they are. But with @home you can do much more!

Beyond class videos, how about supporting your members with powerful videos along the way? In this article, we have put together five ideas for topics for video collections or individual videos.

 

1. Create tutorials for gym equipment

Record instruction videos for every piece of equipment in your gym. The advantage is that your team saves time in the gym, and members can have equipment explained to them whenever they need through their smartphones.

In addition, members will increase motivation by decreasing any anxieties around using the gym.

2. Offer nutrition tips

Support your members’ training with nutrition tips. Quickly and easily create great videos with nutrition tips, recipes and exciting facts about  healthy eating.

This way you can share your expert knowledge and give members tips and help to achieve their goals, whilst increasing the value of their memberships.

myFitApp@home nutrition

3. Share training programmes per body part

Why not create a video collection that is divided into individual body parts. Show exercises or instructions to train back, arms and legs – or even more detailed, for individual muscle parts (triceps, glutes, etc.).

This way, members can easily find specific exercises and get support to train certain body parts. They can create their own workout splits according to the exercises you’ve provided.

4. Create individual exercise videos

Have your trainers demonstrate exercises in videos, such as deadlifts or other exercises with weights and dumbbells. Show and explain common exercises such as squats or sit-ups with perfect form.

This encourages those who may not have ventured into this section of your gym before and highlights the expertise of your trainers, whilst making them more approachable.

5. Create mental health and wellness awareness

With mental health videos, you can increase your health offering. In recent years, there has been a huge focus on the importance of mental health. Experts have clearly demonstrated the link between mental strength and a healthy body.

Pass on expert knowledge on topics such as burnout and self-care to your members, supporting them along their health journey.

myFitApp@home wellness

Start with myFitApp@home

Make an appointment with us to get to know all the advantages of myFitApp@home and implement your ideas on your own video platform.

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Marketing tips for Christmas

Marketing tips for Christmas

Marketing tips

for Christmas

It’s December and we’re all counting down the days until Christmas! We’ve put together a few tips on how you can get your team and members into the Christmas spirit in no time. With our wide variety of solutions, this article will show you how you can share different campaigns with your members.

 

Make your app design Christmassy

With our branded member app, you can change the design and the customer journeys at any time.

Place a promo banner in front of your home screen to draw attention to your Christmas promotions or opening times.

You can also add a banner or a new tile to your home screen to share your Christmas news or campaigns.

Christmas promo screen

Publish articles on Christmas topics and promotions

Use our content marketing solution to get creative! Why not…

  • Create a news section with an advent calendar – why not create competitions and give aways for your members
  • Create articles with festive recipes tips
  • Come up with challenges, such as a workout every day
Christmas news examples

Create Christmas videos

All content, from articles to challenges to Christmas workouts, can also be made available directly as videos in myFitApp@home. You could even use existing videos and share them under a new Christmas-y title.

You could also create your own collection of daily short workout videos: 12 days of Christmas or between Christmas and New Year to get your members moving. 

Instead of workouts, you could also post videos from your trainers on fitness tips, cooking ideas or other Christmas topics.

Win new members with a Christmas campaign

Start 2023 off right with new members!

Create a Christmas campaign with our lead generation tool – “Give yourself a gift this Christmas”. You could offer your members a one free membership if they successfully recommend your gym to their friends, family and colleagues. This way you can increase your sales and strengthen your member loyalty.

Click here to learn the top 3 tips for lead generation campaigns.

Publicise your Christmas events

You can use our event calendar not only for class bookings, but for all kinds of events. This also applies to your Christmas party, whether it’s just for your staff or for all members – create an event in your in-App event calendar for it.

The advantage is that you can see how many people are attending and the party is easier to plan. Also, the event will not be forgotten by the participants, because they can add it to their personal calendar.

Whether it’s a Christmas party or a winter class, you can also market any event created in the event calendar using our other solutions and make it a total success.

Market your Christmas events effectively

The last step is to market your Christmas content because your ideas, articles, videos and lead generation campaigns need to be shared with your customers.

With Marketing Automation you can push all your Christmas campaigns. Create animated campaigns with emojis, different layout options, embedded videos and call to action buttons to direct your members to your campaigns in a targeted and effective way.

What’s even cooler? Thanks to the reporting function, you can see, in real time, which of your campaigns perform well and learn from this for future campaigns or next Christmas. 

Here's to a very Merry Christmas!

With all the pre-planning and business of Christmas for leisure operators – take it easy, don’t forget to have fun and contact us if you need our support.

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myFitApp@home turns two!

myFitApp@home turns two!

myFitApp@home celebrates its birthday

Two years of the video platform

myFitApp

@home celebrates its birthday

Two years of the video platform

We are celebrating the anniversary of our video platform myFitApp@home! We launched it in autumn 2020 and a lot has happened in the last two years.

Most streaming services are not designed for fitness, but our @home platform is! Why you should choose @home and a digital service? Read our blog on reasons to choose your own @home platform over any streaming service.

It all started in 2020 with our video platform, which makes it super easy to stream your classes live to your members’ phones at home. You could also provide an on-demand library of your workout videos.

Of course, all of this is still possible, but what’s new? Read about the five fantastic new features in myFitApp@home:

1. Increase revenue: In-App purchase

With in-app purchases, you can monetise your digital offering. Offer premium content behind a paywall and create new revenue streams for your gym.

Premium memberships can offer customers a hybrid fitness option, with access to livestreams and on-demand content, as well as centre access.

You can also attract non-members to your gym or offer them digital-only memberships through in-app purchases.

Screens showing in-app purchase - member log in and start trial screen on iPhone

2. Content providers: It couldn’t be easier to provide workout videos

To make your life easier, we’ve partnered with industry-leading providers like Wexer, Cyberobics and Les Mills. We can easily integrate their professional workout videos into your @home video collection, giving your members even more choice, and freeing up your own instructors.

New videos from content providers are automatically added to your video collection and you can also monetise all of their videos with in-app purchases.

wexer content video workout main logo black
Les Mills Content Video on demand logo black
Grey Cyberobics Logo Content Provider in myFitApp@home

3. Discovery: Easily find the perfect workout

Your growing number of videos, along with videos from content providers will fill your video collection in no time. To improve user experience and help members find the workout they’re looking for, we’ve developed the search function.

Whether members are looking for a specific video length, or to target a certain body part, they can find the right workout video with just a few clicks.

myFitApp@home and search feature

4. Shopfront layouts: Create your unique video library

Your video library is the digital flagship of your hybrid fitness offering. We have 12 different layouts for your shopfront so you can amend and showcase your workout videos in your app, making them more attractive to your members. Originally there were only two layout options.

The more attractive and clear your video library is, the more motivated your members will be at home to join your livestreams or watch your on-demand videos.

Les Mills shopfront view in iPhone iOS

5. Airplay & Chromecast: Studio quality at home

Offer your members the perfect training experience outside of your leisure centre or gym. Thanks to Chromecast or Airplay, members can stream directly from your Branded Member app to the largest screen at home. This creates the perfect gym feeling at home.

Thanks to the fantastic user experience of myFitApp@home, over 50% of members watch their workouts on the TV.

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As you can see, a lot has happened in the last two years! And we’re still working on new innovations for @home. Contact us to find out all the benefits and possibilities of myFitApp@home and increase your sales with a digital offer.

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Top tips for lead generation

Top tips for lead generation

Get new members

Tips for your lead generation campaigns

“Recommendations from friends remain the most credible form of advertising” (source: Nielsen). So, why not try our Lead Generation tool – the results speak for themselves! Here’s a case study to prove it.

Are you wondering “How can I improve my gym sales?”,  with Lead Generation, your members become your brand ambassadors. You can give them incentives like a free PT session, or one month’s free membership, and they invite their friends to use your club and sign up as a member.

It’s a win win for everyone involved. You have the chance to recruit new customers and your existing members get to train with their friends, increasing their motivation.

Here are some tips to support your fitness lead generatin:

1. What incentives work?

When using a sales tool, your offer must be attractive to your members so they click on your refer a friend gym promotion. Why not try these incentives:

  • A free month membership
  • Credit to the member’s account
  • Free drinks for one month
  • Branded gym bag
  • Entry to a raffle of a high-quality gift (iPad, iPhone, tablet, fitness watch, trip, wellness voucher, etc.)
  • No joining fee

Tip – run a competition: Give away a high quality gift like an iPad, iPhone, tablet, fitness watch etc. Award one entry per referred friend and give the friend a chance to enter too.

2. What makes the campaign unique?

In order for your campaign to take off, you should make it stand out – in your club, on your App, website and social media. Use an exciting title to make the campaign unique and interesting. Something like –

 

  • Bring a buddy
  • 28 days to fitness
  • Earn whilst you train
  • Get fit with friends

3. How do you promote it?

Important: you should push your lead generation campaign across all your channels, to make it successful. This includes your online and offline channels, as well as having conversations with your members.

a) Train your staff

Even before your gym member lead generation campaign starts, make sure you inform and train your staff. They need to know everything about the campaign – what the incentive is, the conditions and the start and end dates.

You can give your employees ideas and assistance to sell. This applies to not only your sales team, encourage your fitness team, reception staff and leisure attendants to talk to members all around the club.

In order to motivate your employees to promote the campaign, why not give them additional incentives? Think about a number system that allows you to track the number of recommendations given by certain employees, then you can award the winning team member with a prize!

b) Share the campaign

You can use the following channels to direct your members to the campaign in your App:

  • Pop-up, blog post or banner on your website
  • Social media posts before and during the campaign period
  • QR codes around the club (lockers or reception for example)
  • Posters
  • Newsletters/emails

Within myFitApp we have the following marketing tools that you can use to promote your campaign:

  • Promo screen (placed in front of your homescreen)
  • Colour-coded tile on your home screen
  • News articles or messages from Marketing Automation 

    Don't miss out on sales!

    Start now with Lead Generation, turn your members into brand ambassadors and attract new members to your centre.

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    What is content marketing?

    What is content marketing?

    What is content marketing?
    And why is it essential?

    Everyone talks about content marketing, but what actually is it? Content marketing is a type of marketing that is all about delivering valuable and relevant content to your target audience so that they regard you as an expert in your field.

    In the fitness world, content marketing is crucial to promoting your club to new and existing members. To be successful, your content must be relevant, useful and engaging.

    Using content marketing will strengthen your member loyalty and increase sales to new members. Content marketing is an important pillar of your marketing strategy and strengthens it in a sustainable way.

    In this blog, we’ve put together some content marketing tips to help you keep your audience engaged and involved.

    Know your audience

    It’s important to identify what kinds of messages your audience are most likely to respond to. All good marketing starts with testing – try different communication styles and messages to start to build an understand of what performs well and what doesn’t. Don’t forget – if something doesn’t work, it’s just as important for your learnings.

    Keep your content themes relevant

    To attract and retain your audience, you need to create relevant, original and engaging content. The challenge with the fitness industry is that the demographic is so varied, but they have one thing in common – fitness! Below are some ideas for content themes…

    What does content marketing look like?

    • All club news is important. First of all, you should communicate everything about your gym, be it class changes or announcements and opening times.

    • You could also introduce your trainers and employees, creating a sense of community and understanding. Write articles on fitness related tips, such as nutrition tips and recipes, to help you achieve specific fitness goals or cover different dietary habits. You can also provide instructions for specific exercises and training sessions.

    • Give your customers support outside the gym by providing them with some healthy recipes to try at home.

     

    • Content marketing is also seasonal, why not suggest programs for the summer or ideas on how best to tackle the food-heavy holidays around Christmas.
    Content marketing examples

    Use your experience

    Think about conversations you’ve had with members and collect topics and ideas from there. All fitness and health content can provide valuable support to your members’ progress and help them achieve their fitness and health goals.

    Your App is the perfect place to do all of this. We offer many different ways to present your content from news and info articles, to our Marketing Automation solution, push messages, promotional banners, submenus and local marketing function.

    Get started now!

    Our content marketing solutions support you in creating appealing marketing and in turn retaining members and gaining new ones!

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