Engage members during the summer holiday season

Increase member engagement during the summer holiday months

Do you find it difficult to reach your members in summer? In the school holiday, summer months, many members have other things on their mind than hitting the gym.

That’s why we have put together a few ideas on how you can make it easier for them to and strengthen your member loyalty even in summer.

1. Offer summer workouts

You could offer classes perfectly tailored for summer:

• outdoors
• without equipment
• easier exercises
• earlier in the morning or later at night when the temperature is cooler

You’re the experts, so you’ll probably have even more ideas than we do! You can advertise your great summer classes via your App. Or stream them via myFitApp@home into your App.

These offerings also give your members the chance to stay fit using your workouts whilst on holiday, wherever they are in the world. You can also put together your own video collections in @home, which are specifically tailored to member needs in the summer.

2. Share summer tips

What sporting and health tips could your members make use of in the summer? Maybe you have some ideas on how to stay fit on holiday or tips on what to consider when training in summer, such as drinking enough or training at certain times in the day.

Position yourself as an expert and give your members added value of belonging to your gym. You can even send all these great tips to your members, via your App, with Marketing Automation.

3. Host events

Engage your members with things they love to do in the summer – attend events!

Why not organisae a summer party with games and fun for the whole family? With your App, you can easily inform all of your members by:

• send messages via Marketing Automation
• create an event with the event calendar
• use our Content Marketing features, such as the promo screen.

Make sure no one misses your summer highlights!

Questions?

We are happy to support you in strengthening your membership loyalty every summer. Get in touch with us if you have any questions.

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ABOUT US

Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.

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Innovatise was founded in 2011 and was added to the Clubessential Holdings portfolio of companies in 2022.

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Our partnership with Magicline

by Charlotte | Uncategorized

Our partnership with Magicline

Two open platforms: The best of both worlds

We have entered into an international, strategic partnership with Magicline and are closely integrating our products and experience to jointly create new solutions for customers internationally.

The unique bi-directional integration of both platforms will enable gym operators to leverage the strengths of both companies to deliver a great hybrid member experience inside and outside the gym.

Thomas Schuster und Daniel Hanelt magicline myfitapp partnerschaft open space

Thomas Schuster (myFitApp) and Daniel Hanelt (Magicline)

Combined solution opens up new marketing opportunities

Through this partnership, operators can create a fast, easy studio app tailored to their needs with a customised user experience, branding and rich functionality. They can design their studio app according to their own business requirements and connect it to Magicline.

“We are pleased to have found another partner in myFitApp to further drive our open platform strategy ‘Open SPACE’. This creates an open ecosystem where customers have freedom of choice regarding the solutions they use, such as myFitApp or our MySports app,” commented Daniel Hanelt, CEO of Magicline.

Positive interaction for customers

The open approaches of both companies is leading to great synergies for innovative collaboration. Members who sign up in the myFitApp can book classes, manage their membership and add new subscriptions. They can also refer friends and guests or sign a membership contract directly.

“The digital member experience and effective digital marketing have become essential to the success of fitness centres,” says Thomas Schuster, CEO of myFitApp. “We are very excited about the partnership and look forward to driving the digitalisation of gyms with our combined solution.”

Innovatise ist Pionier im Bereich mobiles Marketing und Erschaffer von myFitApp, einer offenen, flexiblen, unabhängigen und digitalen Marketing-Plattform für die Fitness-Branche. Fitnessstudios und -ketten nutzen myFitApp, um ihre Marke zu stärken, Mitglieder zu binden, neue zu gewinnen und den Umsatz mit der einzigartigen Kraft des Smartphones zu steigern.

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Erfahrungen & Bewertungen zu innovatise UG

Why are existing customers so important?

by Charlotte | Marketing, Marketing für Fitnessstudios, Tipps & Tricks, Uncategorized

Why are existing

customers

so important?

In the fitness world we often hear of centres with a lack of new customers or a decline in new memberships. As a result, changes, marketing and offers are geared towards attracting new customers.

Acquiring new customers is definitely an essential part of a functioning marketing strategy for fitness centres, but few talk about the members who stay – even during the hard times. Since the pandemic, the differences have become apparent; centres that are only trying to attract new customers vs those trying to keep a relationship with current customers by creating options for their members.

Realigning your focus

Focusing on existing customers is cheaper than focusing only on new customers. Winning new memberships can be expensive and time-consuming. Marketing campaigns and offers cost time, money and effort. New members also mean more effort for your trainers, and you’ll need to continue to manage to keep these members.

Therefore, it is essential to focus on member retention. Our fitness business platform myFitApp can help you succeed with customer retention.

Social interaction

People trust people 😁. This means that any social interaction binds members to your gym.

Over 50% of customers are more likely to renew their contract if they train with friends and take part in classes or even make new friends in your centre. Contact with your trainers and staff also promotes member loyalty.

With our myFitApp@home platform, members can stay in touch through chat in streams and motivate and support each other. They can also make appointments for training or livestreams. In addition, they can train with their favourite trainers, unique to your gym.

Consistent communication

Here is where your marketing campaigns and other communications come into play. Interaction and touchpoints via social media, App messages, etc. double the likelihood of members becoming your brand ambassadors.

Through myFitApp, you can reach members anytime, anywhere. With news and updates on class changes, they are always up to date. Our Event Schedule helps your members book classes on their own and is a reliable source of information about when, where and with which trainer classes are taking place.

Through Marketing Automation, members receive the latest information and updates about your gym or leisure centre directly on their lock screen. And most importantly, they see if there are any unread messages as soon as they open the App. This creates a closeness and involves members in the gym activities.

Everyone benefits

All of these factors lead to your members remaining loyal to your centre. They are satisfied, which increases the likelihood that they will promote your gym and become brand ambassadors.

This is made very easy with our Lead Generation solution.With this module, your members can invite their friends to a trial training session, in just a few clicks. In our cockpit, you can find detailed information about the leads generated and statistics on the success of your campaigns.

A win-win situation – as your members promote your studio to their friends, who in the best case become new customers, and members have direct training partners who promote long-term memberships. This shows that the focus on member retention, but also generates new members; a cycle that creates consistent revenue for you.

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myFitApp joins Clubessential Holdings

by Charlotte | Marketing, Uncategorized

myFitApp joins Clubessential Holdings

We are delighted to announce, myFitApp is now part of the Clubessential Holdings group.

Already a major provider of membership and club-management SaaS (software-as-a-service) solutions for boutique fitness franchisors, under its ClubReady brand, and enterprise-fitness operators under its Exerp brand, this acquisition strengthens Clubessential Holdings’ product portfolio and international presence serving over 6,000 fitness clubs, and 7 million members, in 17 countries.

As part of the group of companies, we now have the strength to continue to innovatively expand our hybrid business platform for our fitness customers and establish it in other markets. We are very excited for the future!

“The digital member experience, especially in the form of hybrid fitness offerings, and the ability for gyms to easily market to members have become essential to gyms’ success,” commented Randy Eckels, CEO of Clubessential Holdings. “Innovatise’s myFitApp branded member-app platform allows members to access live streaming and on-demand fitness classes. These solutions transform the member experience of any membership and club-management solution and give gym operators the marketing tools to succeed.”

Clubessential Holdings fulfils its global mission to invest in and create game-changing, category-defining companies by providing a comprehensive suite of membership and fitness management SaaS solutions for private and public gyms, healthcare, fitness facilities, military organisations, community and varsity athletic programs.

With 6 companies – Clubessential, ClubReady, Exerp, foreUP, PrestoSports and Vermont Systems – the company offers a variety of pioneering technologies and services that help more than 10,000 customers to attract and retain members.

“The gym market is rapidly growing and evolving,” commented Thomas Schuster, CEO of Innovatise, “as part of Clubessential Holdings we’ll build on the rapid growth we experienced in 2021 and accelerate, not only in Europe but around the world.”